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Blog Posts

Think Like a Media Agency: Planning Your Media Mix
Think Like a Media Agency: Planning Your Media Mix

Creating an effective media mix requires a tailored approach for each campaign. Start by defining campaign goals, KPIs, timeline, budget, and target audience. Prioritize goals to shape media tactics, using…

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Sports Advertising Opportunities 2024
Sports Advertising Opportunities 2024

Sports advertising opportunities to captivate vast audiences and emerging trends to present fresh avenues to expand your media investment and maximize marketing impact. Learn more!

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The Shifting Landscape of Streaming TV
The Shifting Landscape of Streaming TV

Avail Media's focus on the media industry can help guide clients through the sometimes challenging and overwhelming streaming space. There are so many choices for consumers today, which means there are…

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The Evolution of Brivic Media Group: Introducing Avail Media
The Evolution of Brivic Media Group: Introducing Avail Media

We're thrilled to introduce our new name Avail Media – a name that reflects our unwavering commitment to serving our clients' needs with integrity, innovation, and excellence.

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How To Reach & Engage Your Target Audience
How To Reach & Engage Your Target Audience

Cupid's Marketing Arrow: Targeting Your Perfect Audience Remember the days when, as a kid, you'd dreamily jot down traits of your perfect person? Little did you know that as an adult, you'd find yourself…

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Trends Affecting Media in 2024
Trends Affecting Media in 2024

Trends Affecting Media in 2024   The color of the year is Peach Fuzz, relaxation retreats are in, and possibly triggering skinny jeans are still out. While we won’t claim to be experts on fashion or…

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8 Frequently Used Advertising Acronyms
8 Frequently Used Advertising Acronyms

End the Year with Clarity – Breaking Down Some Frequently Used Advertising Acronyms   Have you ever sat in a meeting and felt like you were listening to another language? Were you too uncomfortable…

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What is Media Planning and why is it important?
What is Media Planning and why is it important?

Media planning is the basis for any effective media campaign. It is when goals, target audience, timing, tactics, and budget are all decided on. A well-created media plan clearly answers the how, who,…

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