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In celebration of National Radio Day, Avail Media honors radio's enduring legacy as the first electronic mass medium. Since its inception in 1920, radio has evolved, embracing digital innovations while…
Explore how AI-powered search bars are transforming search behavior and optimization. With Google's Search Generative Experience (SGE) reducing organic search traffic by up to 60%, businesses must adapt…
TikTok has reshaped the future of search and discovery. In this blog we explore what this means for businesses search and website traffic along with hearing thoughts from our Gen Z Interns
Creating an effective media mix requires a tailored approach for each campaign. Start by defining campaign goals, KPIs, timeline, budget, and target audience. Prioritize goals to shape media tactics, using…
Sports advertising opportunities to captivate vast audiences and emerging trends to present fresh avenues to expand your media investment and maximize marketing impact. Learn more!
Avail Media's focus on the media industry can help guide clients through the sometimes challenging and overwhelming streaming space. There are so many choices for consumers today, which means there are…
We're thrilled to introduce our new name Avail Media – a name that reflects our unwavering commitment to serving our clients' needs with integrity, innovation, and excellence.
Cupid's Marketing Arrow: Targeting Your Perfect Audience Remember the days when, as a kid, you'd dreamily jot down traits of your perfect person? Little did you know that as an adult, you'd find yourself…
Trends Affecting Media in 2024 The color of the year is Peach Fuzz, relaxation retreats are in, and possibly triggering skinny jeans are still out. While we won’t claim to be experts on fashion or…
End the Year with Clarity – Breaking Down Some Frequently Used Advertising Acronyms Have you ever sat in a meeting and felt like you were listening to another language? Were you too uncomfortable…
Media planning is the basis for any effective media campaign. It is when goals, target audience, timing, tactics, and budget are all decided on. A well-created media plan clearly answers the how, who,…
