Full-Service Media Agency for Traditional and Digital Campaigns
Avail Media is an award-winning, full-service media agency based in Houston, TX. We help brands connect with audiences wherever they are through media planning and media buying across traditional and digital media in North America and around the world.
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Media Planning and Buying Services for Brands and Agencies
In addition to working with advertisers directly, Avail Media provides media services for creative agencies, marketing consultants and public relations firms. Our team handles media planning and buying across industries including healthcare, travel, non-profit, energy services, B2B, and education.
We do not take a cookie-cutter approach to media. Each client’s plan is unique to their needs.
Our philosophy is simple. Take care of the basics (know the consumer, know the media and pay attention to detail)….then extend the client’s message through strong negotiation, unique executions and value-added elements. It is not enough to just buy “cheap”. We consistently stretch our clients’ budgets through such tactics as better targeting, premium positioning, promotional support and partnerships.
Traditional and Digital Media Capabilities
Our team plans and buys media across out-of-home, print, digital display, video and audio, and builds each mix around the audience and the budget.
Our Media Planning and Buying Process
Every campaign moves through three phases: planning, buying, and stewardship. Each phase has its own page with the details.
Planning
- Define campaign goals, objectives, and key details to guide the media strategy.
- Evaluate media opportunities using audience research, campaign needs, creative requirements, timing, and availability.
- Develop a strategic media plan aligned with business goals.
Buying
- Collaborate with media vendors to develop tailored proposals that align with campaign objectives.
- Evaluate media opportunities, pricing, and availability to build an effective, cost-efficient media mix.
- Negotiate competitive rates and added value to maximize the impact of every media dollar.
Stewardship
- Monitor campaign performance and delivery throughout the campaign, identifying opportunities to optimize results.
- Manage makegoods, invoicing, and billing discrepancies to ensure accountability and accurate execution.
- Conduct ongoing status meetings and provide a comprehensive post-campaign report with results, insights, and recommendations.
Our focus has always been to provide exceptional client service, well beyond their expectations.
Award-Winning Full-Service Media Agency
Avail Media has been named Agency of the Year ten times, with individual team members earning numerous honors for their work, leadership, and contributions across every level of the agency, from leadership to support staff.
