Traditional TV & Streaming Media Planning & Buying Services
Avail Media Group offers expert media planning and buying services for video advertising across every screen and format. From traditional broadcast and cable to streaming platforms and Connected TV (CTV), we build strategic video campaigns that reach your audience wherever they’re watching. Whether it’s live programming, on-demand content, or cross-device streaming, our team ensures your message is delivered with impact. We help brands connect with viewers in meaningful and measurable ways.
Broadcast Advertising
Avail Media provides media planning and buying services for traditional broadcast television, helping brands reach broad audiences through trusted local and national networks. Whether you're targeting a single market or launching a regional or national campaign, we leverage decades of experience and strong station relationships to place your message in high-impact programming. From local news to primetime events, broadcast advertising delivers scale, credibility, and visibility that drives results.
Streaming Media Advertising
As viewing habits continue to fragment and consumers stream more content than ever, Avail Media helps brands stay in front of their audiences with strategic streaming TV campaigns. We plan and buy media across leading platforms like Hulu, YouTube, Peacock, and more—placing your message within premium, on-demand content. With powerful targeting capabilities and real-time performance insights, streaming media advertising offers a dynamic and data-driven way to engage viewers wherever and whenever they’re watching.
Connected TV (CTV)
In a world where viewers are streaming more than ever, Avail Media helps brands break through the noise with impactful Connected TV advertising campaigns. We plan and buy across premium streaming platforms and devices delivering your message to highly engaged, targetable audiences. From geo-targeting to behavioral data, our CTV strategies combine the power of TV storytelling with the precision of digital, ensuring your brand shows up in the right places at the right time.
Cable TV Advertising
Cable TV Advertising remains a powerful tool for reaching audiences at scale, and Avail Media knows how to make it work harder for your brand. We plan and buy across local, regional, and national cable networks to deliver high-impact messaging where your audience is already tuned in. Whether you're targeting a specific market or building broad awareness, our team leverages data-driven insights and strong vendor relationships to maximize your budget and deliver results.
Frequently Asked Questions
Video advertising combines sight and sound to tell your brand’s story in a way few other channels can. It builds awareness, increases consideration, and can drive action by delivering engaging messages to the right audience at the right moment. Video allows your message to connect emotionally while reinforcing recall and trust.
Yes. Targeting capabilities vary depending on the type of video advertising being used, including traditional broadcast, cable, streaming, pre/mid-roll and Connected TV. Avail Media offers a wide range of targeting options based on your goals, such as demographic, geographic, behavioral, contextual, and look-alike targeting. Our team works closely with your brand to understand your audience and objectives, then builds a video strategy that applies the most effective targeting and tactics for your specific needs.
Success is measured against your specific goals. Depending on the campaign, we track metrics such as reach, frequency, completion rates, viewability, engagement, website visits, conversions, and brand lift. Avail Media’s TV and Streaming media planning and buying services provide transparent reporting and insights that go beyond surface-level metrics, helping you understand what’s working and how to optimize performance.
Absolutely. Avail Media plans and executes video campaigns at the local, regional, national, and international levels. Our approach accounts for market nuances, audience behaviors, and media costs, allowing us to scale campaigns efficiently while maintaining strategic consistency across markets.
Timelines vary based on creative readiness and approvals, but if creative is available and ready many video advertising campaigns can launch within a few weeks. Once goals, budget, and assets are aligned, Avail Media works quickly to move from planning to execution without sacrificing strategy or quality.
These terms are often used interchangeably. Streaming is an umbrella term that includes CTV. Connected TV refers to ads being delivered via internet-connected TV devices such as smart TVs, streaming sticks (ex: Roku, Amazon Firestick, Apple TV), gaming consoles and other over-the-top (OTT) platforms. An easy way to differentiate CTV from streaming in general is that these are ads served on the “Big Screen” while streaming can include TV, mobile devices, and computers.
Nielsen put together a great article that breaks this down further: https://www.nielsen.com/insights/2024/whats-the-difference-ott-vs-ctv/
Most video campaigns need several weeks to build sufficient reach and frequency to drive meaningful results. While some performance signals can appear early, sustained impact often comes from consistent exposure over time. Avail Media recommends flight lengths based on your goals, audience size, and budget. In most instances we recommend a 3-month minimum.
Video is most effective for building awareness and consideration, where strong storytelling and creative make the biggest impact. That said, video can also support conversions when paired with the right targeting, placements, and clear calls to action. Avail Media aligns creative and media strategy to ensure video plays the right role in your funnel whether that’s strengthening brand perception, driving engagement, or encouraging meaningful next steps.
We start with your goals and audience insights, then evaluate where your audience is consuming content and how they engage across platforms. Avail Media considers factors such as viewing behavior, device usage, content environments, and cost efficiency to build a platform mix that delivers impact and results.
Yes. Video campaigns are continuously monitored and optimized. Avail Media evaluates performance in real time and makes strategic adjustments to targeting, placements, creative rotation, and pacing to improve results throughout the campaign.
